Each typpe of business need to be online now , they need to build online presence and keep stable brand as well as reach more customers and create strong online affect , You - as a company - need to create strategy to use available online assets and channels to get the most out of it
Business id going online now . most of the operation , advertising , marketing efforts , branding or even PR is going digital every day , IMC or Integrated marketing Communication approach is proven to be the most succefull online now , simply youneed to be present , consistant , creative and integrate with offline marketing efforts to stay ahead
Google network as arole players in the advertisng has more than smart platform to help your business go online and keep strong and accessible , Google is leading the internet advertising to new era in the digital age, you can use it to gewt revnue too.
In this stage you need to create your assets, set up your system, start your campaign , draw your online business cycle and make a clear work flow along with solving the problems you will face in term of reaching and affecting your audience , use integration and automation to run your digital marketing
Since you are paying and having your digital efforts done you need to make sure your steps are the best that can online give to you , this is done via tools to measure , suggest and monitor your online efforts in SEO , email marketing , Advertisng, Social media, website content and other channels
Current online players need to boost and keep above compition , that`s why the need to use some advanced techniques of remarketing , Conversion optimization, paid advertisng auditing , analytics , Testing , website speed management , customer tracking, intergation and other online tactics to keep leading the changing market